IT’SUGAR is a candy store specializing in innovative sweets, fun novelty gifts, and giant candy. T’SUGAR isn’t just candy--it’s an experience. With a unique blend of sugar and pop culture, IT’SUGAR pokes fun at the rules and wants to help the world not take itself too seriously. IT’SUGAR--You Know You Want It. Specializing in candy from chocolates to lollipops to mints to gummy bears and candy-inspired fashion apparel, accessories and novelty gift items, IT’SUGAR is a land of make believe come true for the stylish and young at heart; an ultra chic, super sweet candy-land adventure. The concepts of joy, taste, color and sound are at the heart of IT’SUGAR candy emporiums.